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#Holland Cooke Media » Feed Holland Cooke Media » Comments Feed Holland
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Holland Cooke Media
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* HC bio
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* HC's SurvivalSpeech
* Newsletter
* For Sales
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* Netcasting
* "Sitting-in for Jim tonight..."
* Recommended
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<- Older posts
If you couldn't make it to Baltimore...
Posted on December 24, 2011 | Leave a comment
...for the Arbitron Client Conference/Jacobs Media Summit, two things:
1. Help yourself to FREE downloads below, of various presentations.
GOOD STUFF...but one warning: You could experience info-overload.
Thus...
2. Do NOT miss an-especially-meaty January HC newsletter, in-which I
summarize what it all means to your station and your career.
Arbitron's "Top Performers" study, from Arbitron/Edison
Research/Scarborough Research
"Moms and Media," from Edison Research
"The New PPM Benchmarks," from Research Director, Inc.
"Politics and Radio: A Look at Radio Formats and the Political
Viewpoints of Their Listeners," from Arbitron
"Let's Get Engaged: Ratings & Social Media," from Arbitron and
dmr
"Social Media Do's and Don'ts," from Arbitron, important
guidelines for station staff
"The Road Ahead: Media and Entertainment in the Car," from
Arbitron/Edison Research/Scarborough Research
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Posted in Uncategorized
"The Future of Radio in the Car..."
Posted on November 5, 2011 | Leave a comment
...is NOT music.
The Future of Radio in the Car In-car Internet is NOT "the future."
It's now! I've got that cord many listeners have. Plug one end into
what-we-used-to-call "the cigarette lighter;" plug the other end into
iPhone or iPod or whatever, and find a quiet FM channel. THAT'S "music
radio" in-car now.
What IS the future of car radio? That was my presentation at the LA
Talkers Regional Forum. Read a summary in my November newsletter. And
download research on my homepage.
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Posted in Uncategorized
MUST reading...
Posted on October 9, 2011 | Leave a comment
"Radio remains the king of in-car media."
Conclusion from Arbitron/Edison Research study/Scarborough Research
study "The Road Ahead: Media and Entertainment in the Car," 40 pages of
Sales ammo and Programming insight.
6 Ways to Deepen Your Fan Connection on Facebook:
With nearly half of the U.S. population using Facebook, smart
broadcasters use it to engage audience.
Read knowDigital's research study, and view video of Sam Milkman's
presentation.
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Posted in Uncategorized
BOTH kinds of radio suffer.
Posted on October 5, 2011 | Leave a comment
In 2003, The Dixie Chicks' "Travelin' Soldier" was #1 on the Country
charts one day...then gone from radio the next, after they voiced
disapproval of President Bush and the Iraq invasion. Now, Hank Williams
Jr. compares President Obama to Adolph Hitler, and ESPN yanks his
Monday Night Football theme.
hank- Watch:
On MSNBC's "The Ed Show," HC explains how Talk Radio AND music radio
suffer from blacklisting and censorship...and cautions about the clout
that radio's mega-owners now wield.
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Posted in Uncategorized
You KNOW you've made it, when...
Posted on September 24, 2011 | Leave a comment
...you're a $1000 answer on Jeopardy!
The_Money_Pit_Answer_on_JEOPARDY_09-20-11- CONGRATULATIONS to my
client The Money Pit Home Improvement Radio Show.
Are you doing, or planning, a syndicated radio show?
Read two Special Reports:
GOT A RADIO SHOW, AND WANT TO SYNDICATE? (in my August newsletter)
CHECKLIST: HOW TO HIRE SOMEONE TO ACQUIRE STATIONS FOR YOUR SYNDICATED
SHOW (in the September issue).
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Posted in Uncategorized
DAY ONE: FM Talk Flip: WMAL/Washington
Posted on September 19, 2011 | 1 Comment
No sooner was the ink dry on Cumulus' Citadel takeover than News/Talk
WMAL (AM) began simulcasting on sister 105.9 FM WVRX. As
GMs-of-simulcasters-elsewhere have done in such announcements, WMAL's
Jeff Boden noted-the-obvious: "There are many potential listeners who
never listen on AM, and we are now making programs of wide interest
available to the largest possible audience."
Prediction: Instant impact...if the change is promoted, to those in
105.9's footprint.
Who's next?
CLICK TO READ WHY >>> You DON'T want to be late.
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2011 NAB/RAB Radio Show: Mojo Rising
Posted on September 16, 2011 | Leave a comment
ClarkHoward Attendance up 24%, and mood upbeat in Chicago. Your
consultant -- pictured here swapping cheapskate tips with Clark Howard
-- published extensive notes in the October newsletter.
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Posted in Uncategorized
Everyone knows it's windy.
Posted on August 27, 2011 | Leave a comment
Weather Channel The Weather Channel knows how to hold attention...do
you?
What radio can learn from Irene TV coverage:
Distill and repeat quotable factoids like these, which rotated
at-the-bottom-of-the-screen on MSNBC pre-dawn that Saturday:
Jetblue Airways to cancel 800 flights between Sat. and Sun.
MLK Memorial event postponed
Cruises, NFL & MLB games canceled
Gov. Purdue: We are very concerned about devastation in NC.
Category 1 storm expected to hit NC coast this morning.
E. Coast moves out ahead of the storm.
Hurricane warning in effect from NC to MA.
More than 2 million people ordered to move to safer areas.
Pres. Obama signs emergency declaration for FEMA assistance.
More than 80,000 without power in NC.
Irene expected to make landfall around 8AM-10AM ET in NC
All NY airports to close noon Sunday.
Evacuation orders given for NC, VA, MD, DE, NJ and NY
Material this ear-catching could cause diary-keepers to over-report,
and sure would keep-'em-tuned in PPM markets.
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The MOST important thing we learn from PPM?
Posted on July 24, 2011 | Leave a comment
faster- Attention is REAL scarce.
Advertising messages like the one pictured here aren't crafted
casually, and represent the output of research which seems to confirm
the obvious: People are now THAT mentally "busy."
So everything we tell `em -- commercial copy we craft, station promo
language, local programming content -- needs to be "at the speed of
life." It's dangerous to assume that listeners are focused on us. We
need to fit-into-THEIR-lives.
Every effort we make to say-what-we're-saying in-terms-of
what-it-means-to-them, and to say it efficiently, WILL be rewarded.
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Posted in Uncategorized
VIEW: Video of my New Media Seminar session
Posted on June 24, 2011 | Leave a comment
1-
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<- Older posts
* SO TAWK TO ME, WILLYA?
email@hollandcooke
If you're sending audio files, please send to this address via
YouSendIt
* Search this site...
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* ENTERTAINMENT? HATE SPEECH?
Click below for video: Months before the Tucson tragedy, HC
cautioned about Talk Radio's increasingly toxic tone:
-
If you missed my reports from Consumer Electronics Show on America
in the Morning, Listen here.
-
And read my CES2011 notes in the next issue of Talkers magazine.
* So you want to syndicate?
I can help!
But first...can I talk you out of it?
FM Talk Tsunami?
MSNBC's Ed Schultz asks HC: If music stations have to pay royalties
to record labels, will FM stations flip to Talk?
Click below to hear predictions:
-
Ask HC, in strict confidence, how your FM can win with Talk.
* FREE download:
-
Click below to see HC's PowerPoint luncheon presentation that made
80+ local advertisers STOP CHEWING:
-
Click below to see-and-hear HC's presentation at the Talkers
magazine 2010 New Media Seminar -
QUICK, EASY ways a radio station can make money online:
-
Talk about...Talk Radio? Click to listen as HC talks shop with
KDWN/Las Vegas' Heidi Harris. -
Swap links?
We'll both Google better!
Link to hollandcooke, then Email me the URL of the page
it's on, and I'll include you below...
* Link Swap
+ >>> NEW: SurvivalSpeech
+ @ Amazon: HC's store
+ Al Peterson's NTS Media Online
+ All Access
+ AndYouCanQuoteMe
+ Audiographics
+ Beyond Puke
+ BlockIsland.TV
+ Brindle Media
+ Carolyn Davidson's Words-You-Never-Heard
+ CocktailWaitressWisdom
+ Common Errors in English Usage
+ Daily Beast
+ Dictionary
+ Dr. Evelyn Higgins
+ Drudge Report
+ Fark (show prep tool)
+ FindSounds (SFX)
+ Free Talk Live (PD page)
+ Funny Firm
+ GoDaddy
+ HandCancel
+ HC's YouTube page
+ Heidi Harris, KDWN/Las Vegas
+ Hotels
+ Inside Radio
+ International Movie Database
+ Into Tomorrow radio show
+ Jerry Del Colliano's Inside Music Media
+ Jim Bohannon Show
+ Jim Walsh blog
+ KTBB AM/FM Radio, Tyler TX
+ ListenToAmerica
+ McVay Media
+ Michelle Jerson
+ Money Pit Home Improvement Radio Show
+ Money Talk Network
+ N=1 by David Martin
+ New Jersey 101.5 FM Radio
+ NY Times Best-Seller List
+ Palm, The (The Official Thick-Steaks-N-Stiff-Drinks
restaurants of Holland Cooke Media)
+ R.I. Radio Hall of Fame
+ Radio Advertising Bureau
+ radio-info
+ RAIN
+ Real Estate Today radio show
+ Rod Schwartz Rodspots blog
+ Saints of New York
+ Ski with Charlie
+ Talkers magazine
+ Today's Front Pages
+ Tom Scott Reports
+ Tyler Wine
+ WDEL Radio, Wilmington DE
+ woot
+ WordPress, recommended blog platform of Holland Cooke
Media
+ WPRO "War of the Worlds" (1974)
+ WPRO 1977 HC aircheck
+ WPTF Radio, Raleigh NC
+ WSJS Radio, Winston-Salem NC
+ WTOP Radio, Washington DC
+ WZTK FM Talk 101.1, NC
+ YOU Tell ME with Paul Gleiser
+ YOUR fave flick?
* HC HOSTS...FCC SHOWS UP!
When your consultant guest-hosted Westwood One's Jim Bohannon Show,
no-less-than AN FCC COMMISSIONER waltzed in! Click-the-pic to
hear-and-howl.
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* A SLOGAN YOU -- HOPEFULLY -- WON'T HEAR IN A RADIO COMMERCIAL!
IF YOU'RE ALONE, read this aloud:
For some better leads, CLICK HERE.
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